A New Name for a New Energy Era
A New Name for a New Energy Era

CLP India has been renamed Apraava Energy to consolidate its status as India’s largest diversified energy producer. Managing Director Rajiv Mishra explains the philosophy behind the company’s rebranding, and its determination to lead the way on India’s journey to a greener tomorrow.

 

By Rajiv Mishra, Managing Director, Apraava Energy

 

Throughout 20 years of responsibly powering the country as CLP India, we have worked tirelessly to build a better future that doesn’t compromise the needs of today. In October, CLP India announced a refreshed drive to accelerate growth under its new corporate identity - Apraava Energy.

 

Apraava Energy steps into the future with a vision of creating a diversified business that will fuel India’s economic growth through access to clean, reliable and affordable energy.

 

By drawing on our expertise, maintaining world-class governance and operating standards, and securing an expanding network of partnerships and investments, we are on track to become the country’s leading renewable power generator by doubling our portfolio over the coming four years.

 

We are firmly committed to supporting India’s energy transition to reach net zero carbon emissions by 2070, a bold pledge announced by Prime Minister Narendra Modi at the COP26 climate summit earlier this month. 

 

Watch this video to learn more about the philosophy behind the rebranding.

Four elements of life

Apraava represents our shift from thermal energy to sustainable sources in support of the development of a low-carbon nation. True to the company’s values and appreciation of the Indian culture, the name Apraava Energy is inspired by the combination of four Sanskrit words: Agni (fire), Prithvi (earth), Ambu (water), and Vayu (wind), capturing the essence of an entity that harnesses the power of nature.

 

The company’s new logo represents our commitment to sustainability: Fire to ignite and shape new ideas, and the brisk wind of new possibilities and growth, combine into a promise of a sustainable future. 

 

 

The logo colours, inspired by nature’s elements, reflect the company’s core beliefs.
The logo colours, inspired by nature’s elements, reflect the company’s core beliefs.

Three pillars of growth

As the company continues to scale new heights, we aim to bring these elements to life by pursuing sustainable growth focused on three pillars: People, planet, and profit. Apraava is driven by a philosophy of Energy in action, and we channel that energy to power all-round progress, inspire sustainable change, and secure the future for coming generations.

 

We aim to work towards mitigation of climate-related risks with our formal commitment to the Science Based Targets initiatives (SBTi) partnership. We are working on a measurable, science-based emissions reduction objective that will be validated by SBTi. This is in line with our part-owner CLP Group’s efforts to drive ambitious climate action.

 

Rajiv Mishra

We pursue sustainable growth under three pillars: People, planet, and profit.

Apraava Energy Managing Director Rajiv Mishra

 

We have also pledged to positively impact two million lives in India by 2025 through our community investments. The major focus will be on climate action, including mass tree plantation, care for biodiversity, and cleaner air through crop residue management initiatives.


To date, Apraava Energy has issued 13.14 million units of carbon offsets, equating to the avoidance of 13.14 million tonnes of carbon dioxide emissions. We also aim to strengthen water conservation efforts across all its renewable energy plant operations.

 

Other initiatives include educating women and children and the underprivileged by providing skills, training, and infrastructure, in areas where employee participation and involvement make these activities more impactful. 

 

Apraava Energy is devoted to bringing positive impact to the Indian community, with focus on environmental protection.
Apraava Energy is devoted to bringing positive impact to the Indian community, with focus on environmental protection.

One vision

Apraava Energy steps into the future with a vision of creating a diversified business that will fuel India’s economic growth through access to clean, reliable, and affordable energy. We have set a target to double our existing energy portfolio in the next few years, contributing to India’s target of 500GW of renewable energy by 2030.

 

This includes adding non-polluting electricity generation capacity to our portfolio, including renewable energy assets and battery storage systems. 

 

We are broadening our horizons to explore non-generation opportunities, and plan to further expand our power transmission business and pursue possibilities in electricity distribution. 

 

Apraava Energy plans to increase its investments in renewable energy.
Apraava Energy plans to increase its investments in renewable energy.

 

 

Going forward, we will proactively focus on moving deeper into low-carbon, customer-focused energy businesses. We also plan to incorporate cutting-edge technologies to propel our growth and expand our business portfolio.

 

Apraava Energy will usher in a new age of growth through greener initiatives and meaningful action. Just as energy can never be static, we never stand still. We hit the ground running the moment we set foot in India, and we have been running at the front of the field ever since.