Children are our future – and it’s never too early to start teaching them about the conservation and importance of protecting our environment. 

But capturing their interest can be challenging when they’re young. So, CLP Power is using animation as a smart way for teachers and parents to get the message across.

By combining moving images, simple text, sound effects and engaging storylines, cartoons take young children away into a world of entertainment and learning.  

Here are three ways in which animation can play a key role in early education:

2. Cartoons are easy to remember

Cartoons stick in the minds of young learners – and studies have found they are effective in getting lessons through to pupils.

Forrester Research estimates one minute of video equates to approximately 1.8 million written words. About 90% of information transmitted to the brain is visual and is processed by the viewer 60,000 times faster than text. 

Cartoons – like a catchy pop song – can say a lot in a short time and have a lasting impact, says Wong Pui Shan, Prinicpal of TWGHs Liu Yan Tak Memorial Kindergarten.

“If you asked our pupils what the optimal temperature for air conditioners is, many of them would answer 25.5°C straight away,” she says. “This is because of the songs that go along with the videos, which also help them easily internalise abstract concepts.

“It is something that sticks with the children as they grow up.”

3. Cartoons go beyond the classroom 

Learning today doesn’t just happen in the classroom. Technology means education materials must be available to students wherever they are, especially during a pandemic.

Education is a lifelong journey – and animation is making the first miles of the journey engaging and memorable for children as the challenges of climate change become increasingly central to their future.