As with phone plans, customers have the option to pick a suitable plan based on their energy usage habits. They can choose one with different set amounts of electricity usage or, for a higher fee, one that includes unlimited usage, subject to a fair usage policy. Easy Plan and Easy Plan Plus come with options to top up if customers go over their limits, or to roll over an unused balance.

Trials have generated positive feedback, with customers saying the plans help them to budget, particularly during times when their energy use can fluctuate. They also appreciate features like regular usage alerts and the flexibility to scale their plans up or down.

Free time

Free Saturdays is another innovative offering available through the On by EnergyAustralia platform. Eligible customers pay nothing for their home electricity on Saturdays for a year, while a competitive usage and supply charge applies for the remainder of the week. Customers on this plan receive an update every week, showing how much they have saved through the initiative.

At a time of global uncertainty, EnergyAustralia hopes its initiatives can bring value and greater peace of mind to customers, as well as the opportunity to shape the company’s future offerings and make the arrival of household power bills less of a shock.